Oil & Gas

Basic Resources offers two mediums to advertise: banner placement and news ticker feed text. Our Website Network supports most industry-standard online advertising delivery mechanisms, including rich media (flash). Please review both our Banner and Text Specifications as well as our Advertising Guidelines illustrated below. These guidelines have been created to ensure Basic Resources is able to provide our clients with the best service and audience delivery in the industry.

Standard:

• Animated GIFs should have at least two seconds between frames, maximum of six frames.
• Ads with a transparent background must include a 1 pixel-wide border.
• Banners may not "Flash" messages which overly distract the user.
• Ads should be submitted to Basic Resources via e-mail by sending the HTML code to display the ad and associated link (ads should be hosted on your servers).
• If Basic Resources is hosting your ad, please submit via e-mail as uncompressed (not zipped).
• ALT (Mouseover) text should be no greater than 10 words.
• All banners and advertising, when clicked, will launch the linked site in a new browser window.
• Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area.

Rich Media (Flash):

• With some exceptions, we primarily follow Internet Advertising Bureau (IAB) recommended Rich Media standards.
• Use of Rich Media requires that Basic Resources has ample time to test client-submitted advertising products.
• All rich media ads are tested on a matrix of browsers and platforms before posting. This process requires a MINIMUM of FIVE business days to test rich media for performance, stability & compatibility.
• We reserve the right to refuse any rich media that does not function properly in this testing environment.
• We are not responsible for fixing code that does not function properly or causes other problems.
• Ads should be submitted to Basic Resources via e-mail by sending the HTML code to display the Flash ad (ads should be hosted on your servers).
• Advertisement must open a new browser window when clicking thru to another site.
• No Floating ads
• Advertising requiring the use of plug-ins (i.e. Flash, Shockwave, etc.) must utilize "sniffer" code to detect if the user has the required plug-in and display an alternate image if the user does not have it. That alternate image (JPG/GIF) must also be included when submitting materials.

*At this time, we do NOT accept Audio or Video rich media formats.

Basic Resources can tailor a text headline or multiple headlines to your needs. Text advertising consists of a rotating news ticker feed througout this website.

Example 1: Company X Provides Gear and Stuff

Example 2: Company X Provides Top Notch Services - The leader in online purchasing, development and planning for the procurement officer.

• The maximum length of a text ad is 90 characters.
• Capital letters are counted as two characters.
• Information must be in mixed-case (capitalize names, cities, the first word in a sentence, etc.).
• Information in all CAPS will not be accepted.
• Click through or link capability to your website can be implemented.

Advertisers may make banner changes or additions once during their advertising contract period. Any other change can only take place during renewal periods or contract extension. If an advertiser prefers, you can send us multiple banners at one time and have them scheduled any way you would like throughout your campaign.

While advertisers have creative liberty designing their ads, Basic Resources reserves the right to decline any advertising; for example, ads mimicking "alert" windows or false computer message screens.

Ads should not be designed to blend in with the Website Network, do not mimic editorial fonts or colors.

Ads should not include fake form elements of other graphic symbols that mimic functionality that does not exist.

Basic Resources reserves the right to ask for revisions on any advertising it deems, in its sole opinion, not in keeping with its standards.

Basic Resources reserves the right, in its sole opinion, to reject any advertising based on content, user impact, distraction factors and other situations as determined by the staff.

Basic Resources is not responsible for campaigns delayed, cancelled or otherwise impacted if any of the guidelines within this document are not followed.